Rough,tough all purpose Ford Truck new TV ad says rugged, great for hauling unless your cargo is YARN!!! No wonder they are in trouble. No bailout for Ford when they show an obvious lack of financial initiative missing the enormity of power and money in the fiber market!
Yarnprincess puts it well on her Yarn Princess blog:
I hope the Madison Avenue geniuses who created this ad never ask the knitters in their lives for hand-knit watchcaps. A big thumbs-down to Ford, and to their ad agency for continuing and promoting negative gender stereotypes.