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July 01, 2007

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Chris Krewson

Here are some more links for those interested in further reading.

The best is from TechCrunch, where the ex-COO of PayPal talks about the upcoming primacy of social networks in the spread of content. (He says the spread of power in terms of content referrals online went thusly: step 1, the portal; step 2, search; step 3, social networks and recommendations from others like you, personalized by people who like the same things you do.)

http://www.techcrunch.com/2007/05/31/the-new-portals-its-the-bread-not-the-peanut-butter/

The second is a fascinating paper from Danah Boyd about American class divisions as viewed through the prism of social networks, ie most preppy, college-bound American kids choose Facebook; myspace is for rebels and/or kids who plan on leaving high school for the Army or a career right out of school, etc. I'm not judging, I'm just summing up:

http://www.danah.org/papers/essays/ClassDivisions.html

Finally, Rex Sorgatz over at Fimoculous.com points to a Web page that aggregates the most popular Facebook apps on any given day:
http://appaholic.com/dashboard.php
... so you can quickly see what's resonating with an audience.

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